We grow B2B startups.
Helping B2B startups get clear on their story and then build GTM systems that get them clients.
(Choose a path, book a discovery call, get clients.)
Trusted by
Team Klarity repositioned our cultural event with the Ambitious Pause concept, and we secured investor leads in the very first edition.
RoopaFounder, GoBrahma Productions
82
qualified registrations, from 5, in less than one week
28
qualified leads generated in brixEn 2.0
Most B2B startups have two problems.
Problem 1
Clarity
Clarity of your offer, your positioning, your messaging and your ideal customer.
Problem 2
Growth
Once clarity is there, how do you reach your ideal clients without having to build social media, a personal brand or run ads?
Multi-channel acquisition infrastructure build
A multi-channel acquisition system on email and LinkedIn that finds the best signals and the best buyers, then sends the right message at the right time.
- 1
ICP clarity and TAM mapping
We get clear on who we're targeting and how we can source them.
Existing customersSales callsLookalikesCompetitor analysisYour ICP and TAM map
Who we target, and how we source them
- 2
List building and qualification
We aggregate the data, normalize it and enrich it, build the list of companies and the people at them, and qualify them.
AggregateNormalizeEnrichQualifyA clean, qualified list
Companies and the people at them
- 3
Account research and messaging
Full research on every qualified account: the triggers, and the message that goes with them.
Qualified accountsFull account researchTriggersThe messageA message with its trigger
Ready to send
- 4
Sending, as one system
Email and LinkedIn run together as one system, not as separate campaigns.
EmailLinkedInOne system
Both channels, working together
Optional add-ons:
Add either to your plan, before or alongside the build.
- Add to my plan
Build your website / landing page
A website or landing page that carries your story and captures what your outreach brings in.
- Add to my plan
Get clear on your core messaging
Positioning, storytelling and messaging in one document that every piece of marketing material draws from. It's what separates startups whose growth is frictionless from those whose growth is hard.
Cold email changed my life.
2018
Got interviews with Forbes 30 Under 30 entrepreneurs, chess grandmasters and top YouTubers for my podcast.
2019–2025
Built my business on emails, outreach and referral programs. All B2B, without running a single ad. Worked with clients across Europe, the US and India, including India's biggest startups, all through outreach.
2026
One cold email.
Co-founderIt made me a co-founder and business partner at Peak 9, with Shyamal Vallabhjee, who:
- Teaches at Stanford
- Worked with Google, Indian cricket team, Sania Mirza, FC Barcelona and more
That's what we believe in: B2B businesses are built with the right messaging, to the right people. That's what we do.
- 01
You know your product is good, but explaining it in one sentence is harder than it should be.
- 02
Your website, your pitch and your outreach each tell a slightly different story.
- 03
You are not fully sure who your ideal customer is, or you have too many and cannot choose.
- 04
You want a steady flow of the right clients without building a social media following, a personal brand or running ads.
- 05
You would rather have a system than depend on referrals and luck.
Proof, not promises.
Real results from the startups we've worked with.
brixEn 2.0: a live go-to-market event, engineered into a lead engine.
Read the full case study →28
qualified leads
1 in 4
registrants became a qualified lead
The challenge
A roadshow that needed to find who was serious, not just collect badge scans.
What we did
- Defined brixEn 2.0: coined the term, with the new positioning and messaging
- Designed an IRL go-to-market event around it
- Built the architecture behind it: registration, unique codes, a diagnostic game and live data for the coaches
- Routed every player to the right booth, then followed up automatically
Results
- 28 qualified leads
- 1 in 4 registrants became a qualified lead
- 73% finished the game
What founders say.
Prakshal opened so many ways to grow my business, I thought ads and social media was the only way but his approach to building B2B businesses is mind blowing.
Prakshal transformed our messaging and pitch deck. Every single person who saw the deck asked who did this.
I will not find a person like Prakshal.
SaravananPrakshal's work has a class. Superb work.
MadhavanUnmatched storytelling skills.
ArmaanFounder, Mamba AgencyHow we compare.
Swipe the table sideways to compare →
Clarity before channels
Positioning and messaging first
Story and outbound, one team
Story Engineering and GTM Engineering together
Email and LinkedIn as one system
Multi-channel, not one-off blasts
The right buyer at the right time
Signals and timing, not volume
Growth without ads or a personal brand
No following to build first
Built for B2B startups
Not a generic service
How to begin
- 1
Choose a path
Story Engineering or GTM Engineering. Not sure? Pick the closest one and we'll work it out together.
- 2
Discovery call
Book a call. We learn where you're stuck and confirm the right path for you.
- 3
Get clients
We build it with you, and the right buyers start hearing the right message.
What's the difference between Story Engineering and GTM Engineering?
Story Engineering brings clarity: who you are, what you do and who your customers are, through positioning, storytelling and messaging. GTM Engineering builds the system that finds the best buyers and reaches them on email and LinkedIn, with the right message at the right time.
Do I need both?
Not necessarily. Story Engineering is the first step and GTM Engineering builds on it. On the discovery call we work out which one fits where you are.
Do I have to build a social media presence or run ads?
No. The point of GTM Engineering is to reach your ideal clients without you having to build social media, a personal brand or run ads.
Who do you work with?
B2B startups and their founders who are looking for growth.
How do we get started?
Choose a path, book a discovery call, and we take it from there. If you are not sure which path, pick the closest one and we will sort it out together.
What does it cost and how long does it take?
It depends on the path, so the best answer comes on the discovery call, once we know where you are stuck.